Phil Dobbie, the founder of Loudmouth Communications, is one of the planet's most prolific podcasters, with literally thousands of podcasts to his name. He has produced programmes for publishers - like ZDNet and CommsDay - as well as corporate customers - like the Naitonal Australia Bank and Vantage Performance - as well as producing his own 'vanity' podcast providing commentary on current affairs. In each case the podcasts have attracted strong audience numbers and listener engagement, thanks to a few key principles:
The right content; ensuring each podcast provides insightful material that is timely and suitable for discussion, through topic selection and research
The right talent; using people who are experts in their field, tempered with some light humour to add levity.
High production values; appropriate themes, good quality microphones and other elements to provide a professional sound
Post production; often ignored by podcasters, careful editing to remove unnecessary content, delays and the odd stumble or gaff, together with compression and balancing of sounds
Packaging; writing a strong headline and podcast description to draw people in
Delivery; hosting on a platform that can be used to federate the content through multiple channels, including websites, blogs and social outlets, as well as feed to outlets like iTUnes and other podcast apps.
Promotion; finding relevant highlights to promote through social media or through email campaigns.
Companies rarely have the capability to do all of this in-house. Outsourcing all elements of your podcasting to Loudmouth Communications ensures a professional delivery, with a lively presentation style that is guaranteeds to win listeners. Phil Dobbie is the perfect host to cover in-depth topics in an understandable fashion, drawing the knowledge out from your subject-matter experts. The result is a podcast that builds an audience and enhances your company's reputation as an approachable business who are thought leaders in their field. Here are some of the podcasts produced by Loudmouth Communications.
Vantage Performance is a business turnaround specialist, helping companies in financial trouble to restructure their business and get back on the path to success. A fortnightly podcast provides a centrepiece for their content programme, offering fresh material for their website and for inclusion in their client newsletter
Debunking Economics is a twice weekly podcast featuring contrarian econimist Prof. Steve Keen, Head of the School of Economics and Politics at Kingston University. The programme challenges conventional neo-classical economic theory, drawing on topic stories, such as Brexit.
The Morning Call is a daily finance podcast presented and produced by Phil Dobbie for the National Australia Bank. Each morning he talks with analysts at the bank about what's driving the markets, providing traders, analysts and other interested listeners with a digestible snapshot of what's happened overnight
Twisted Wire was an influential weekly podcast on the telecommunications industry produced for ZDNet Australia between February 2009 and December 2012. There were 200 episodes in total, many featuring leading industry figures and political figures.
BTalk was a daily business podcast produced for CBS Interactive between 2008 and 2011. There were 861 episodes in total, covering everything from management advice, technology and marketing, through to land planning, economics and climate change.
CrossTalk was a weekly half-hour podcast produced from January 2013 till July 2015 for Australian telecommunications industry journal CommsDay. It touched on many significant issues affecting the industry, attracting outspoken comments from many industry leaders. It was a favourite of the Communications Minister, Malcolm Turnbull, who referred to it during many public events.
Balls Radio is a weekly current affairs programme offering a range of views on politics,technology, business and economics. According to Google it attracts a predominantly male 40+ audience, mostly well educated. The idea of the show was to offer a global view on contemporary affairs, with contriubtors in Australia, USA and the UK. The crazy inventions on 'What's the Big Idea' was a popular segment.
Listen to FACT Radio - Music and Trivia for a post-truth world