Here's some random thoughts on the future of social media, blogging, podcasts ands radio, together with some insights about how to improve your podcasts and radio shows. Feel free to comment - even if you vehemently disagree. We're big enough to take it!
Podcasts rarely get the audience numbers of radio shows, but that’s starting to change. Phil Dobbie suggests that listening figures are growing, and richer analytics is giving podcasters a clearer idea of what audiences really want.
I have been in podcasting since long before it was fashionable. For a radio anorak it was a way of getting behind a microphone without having to cow tow to a program director. Or, let’s be honest, having one agree to employ me.
Nick Ferrari has a backward style to greeting his guests. But, if you are going to be civil, his is the best way of doing it. It's all to do with maintaining the pace. It's a useful tactic that podcasts and broadcasters can learn from.
Podcasting has become mainstream, which is great. It means people from all walks of life, harbouring a vast wealth of knowledge, have finally found a voice. Sadly, for many, hours of show preparation is wasted when their endeavours are rewarded by tens, not thousands, of listeners.